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Experience

For more than 10 years, MARS has served clients from many different industries such as Fast Moving Consumer goods, Automotive, Banking, Insurance, Multifinance, Telecommunication, Electronics, Home Appliances, Properties, Retails, Media and Pharmaceutical, etc. ke bawah

 
Fast Moving Consumer Goods   Telecommunication
Concept Development
Product Test
Usage, Attitude & Image Research
Consumer Satisfaction Research
Distribution Channel Satisfaction
Distribution Study
Pricing Test
Segmentation Study
Positioning Study
etc. 		  Concept Test
Usage, Attitude & Image Research
Sales projection research
Pricing Research
Segmentation Research
Positioning Research
Customer Satisfaction Research

Products :
Terrestrial
Cellular Telephone
Satellite telecommunication
     
Automotive   Advertising Research
Image, Segmentation and Positioning Study of Car
Images of Various Class of Passenger Car
Affordable Price Car Survey
Usage & Evaluation of Car
Brand Equity Research
Sales & Delivery Survey 		  Advertising Pre-testing
TV Commercial
Print-ad
Advertising Post-testing
Advertising Effectiveness
     
     

MARS' Experiences in Banking
Actually we have very massive experiences in banking industry, especially consumer banking sector

PRODUCTS   SERVICES
Saving
Time Deposit
ATM
Debit Card
Credit Card
Electronic Purse
Consumer Credit
Car loans
House loans
Other consumer loans
Small/medium company credit 		 

Service Quality Measurement (mystery shopping)
Queuing System
Service standard development
Customer satisfaction tracking

GENERAL
Consumer Behavior
(Usage, Attitude, Image)
Need Analysis
Segmentation & Positioning Research
 
     

Profile of Client

   

Jasindo
Fedex
Multi Intraco (Olympic)
PT Amanah Prima
Bank Indonesia
Bank BNI
Bank BRI
BCA
Bank Danamon
Bank Universal
Citibank
Astra Credit Company
TRAC – Astra Rent a Car
Asuransi Astra
Perdana Finance
Indosat Group
Telkom
Lintasarta
Sisindosat
CSM
Astratel
Telefusion de France
Bell Atlantic
Procter & Gamble
Kao Indonesia
Beiersdorf
Sara Lee

 

  

Mead Johnson Group
Nutricia Indonesia
BAT Indonesia
Bentoel Indonesia
Toyota Astra Motor
Hyundai Mobil
SWA
Media Indonesia
Kompas
SCTV
Metro TV
Jaya Group
Aneka Elok Group
LG Electronic
Samsung
Syngenta
Salim Chemical
Nipsea Paint
Shell
Phapros
Dexa Medica
Soho
Pfizer
Carrefour
Matahari
Jasamarga

 
 
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♦  Brand awareness pada konsumen remaja di 5 kota besar
♦  Market share asuransi kendaraan
 
 
 
 

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