For public , MARS provides knowledge through international journal, hosted by Dr.Asto S. Subroto (President Director of MARS).If you need the journal, please send an email to subroto8@rad.net.id to get user name and password to open the journal you need.
The evaluation of TV ads is now widely used in assessing the memories generated and how these are then attached to a brand in consumers' minds so as t...
The debate continues to rage concerning whether or not advertising 'works'. Ehrenberg and Jones are at odds as to whether or not advertising is a stro...
Consumer decision–making lies at the heart of Market Research. We are there to help our clients to build their business profitably, typically by build...
Two basic premises have been implicit in advertisers’ traditional investigations of believability: first, that there are two alternative and mutually ...
There is no area of market research that incites as much gut-level negative reaction among agency creatives as quantitative copy testing. Ads that sco...
